Adding Image ALT text optimization for WordPress SEO

  • February 20, 2025
  • 0

Adding Image ALT text optimization for WordPress SEO

Estimated time to execute: 5 minutes

Alt text and GIFs on Twitter - System Concepts

Aim: To improve on-page SEO by adding descriptive ALT text to images in WordPress, enhancing accessibility and search engine rankings.

Optimal Outcome: The images in your WordPress will have descriptive alternate text, which is essential to give informative but brief ALT texts that accurately convey the image’s content and purpose without overusing keywords.

What do you need to start: You must have a WordPress account to start this process.

  • Access to your WordPress admin dashboard.
  • Images for your website.

Why is this SOP Important: This text appears inside the image container if the picture cannot be seen. It makes it easier for search engines to comprehend what a picture is about. Since Alt Text is the unnoticed description of images that blind individuals who use screen readers can hear, it is also a method for improving online accessibility.

When and Where to execute: This process must be done as soon as you upload a new image to your WordPress account.

Who Should Be Doing This: This procedure is under the purview of the individual(s) in charge of posting content in your WordPress.

What is Image ALT Text

Image alt text is a brief description of an image that is added to the HTML code of a website. It is used by screen readers to communicate the content of images to visually impaired customers. Adding alt text to product images, theme images, and blog images on a WordPress store is crucial to make them accessible to all customers, including those with disabilities. ALT texts also improve image SEO, as search engines use them to understand the content of images and rank them higher in SERPs. It is important to write descriptive but concise ALT texts that accurately describe the image’s content and function, without overusing keywords.

Execute

1.  Log in to WordPress:

  • Open your web browser and log in to your WordPress admin dashboard.

2.  Click on Media Editor Section:

  • Navigate to Media Section where you want to add or edit image ALT text.

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3.  Add or Edit an Image:

  • Click on the image you want to work with in the content editor.

4.  Image Settings:

  • A toolbar should appear when you select the image. Click on the image settings icon or the edit button, typically represented by a pencil or a gear icon.

5.  Add or Edit ALT Text:

  • Look for the “Alternative Text” or “Alt Text” field in the image settings. This is where you’ll add or edit the ALT text.
  • Ensure that the ALT text is concise, descriptive, and relevant to the image. It should accurately represent the content or purpose of the image.

6.  Use Keywords (When Appropriate):

  • If the image is relevant to a specific keyword or topic on the page, try to include that keyword naturally in the ALT text. However, avoid keyword stuffing and ensure the text remains readable and meaningful.

7.  Implement Descriptive ALT Text:

  • If the image is purely decorative and doesn’t convey important information, you can use empty ALT text by leaving the field blank or using quotation marks (alt=””). This tells screen readers and search engines that the image is decorative and doesn’t require a description.

8.  Accessibility Considerations:

  • Ensure that the ALT text provides meaningful information for visually impaired users who rely on screen readers to access your content. Make your website more accessible by following best practices in ALT text descriptions.

9.  Save or Update Your Content:

  • Save or update your post or page after adding or editing ALT text for the image.

10.  Repeat for Other Images:

  • If your content includes multiple images, repeat the process for each one, ensuring that all images have appropriate ALT text.

11.  Add/Use images in Your Post and Page Using Elementor:

12.  Check Your Alt Text Successfully Updated or Not :

13.  Regularly Review and Update:

  • Periodically review your content to ensure that image ALT text remains accurate and relevant, especially when you update or modify your website.

14.  Document Changes:

  • Maintain documentation of any changes made to image ALT text, including the date of implementation.

Completion

By following this SOP, you have successfully added or optimized image ALT text in WordPress, contributing to better on-page SEO and accessibility for your website. Descriptive ALT text helps search engines understand your images and improves the user experience for all visitors.

Remember that ALT text not only benefits SEO but is essential for making your website more inclusive and usable for individuals with visual impairments