Geotag your photos

Estimated time to execute: 15 to 20 minutes

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Aim: This process aims to geotag your photos for WordPress to associate a specific location with your product photos.

Optimal Outcome: The primary objective of this process is to make the listing of your product personalize. This will also improve your marketing efforts by targeting specific locations and customer demographics.

What do you need to start: You need to have a WordPress website and open a Geoimgr website.

Why is this SOP Important: Geotagging photos is important because it helps to provide context, personalization, marketing opportunities, and analytical insights.

When and Where to execute: The frequency with which geotagging photos should be done largely depends on the specific use case and goals. It is highly recommended to geotag photos after you successfully launched your website and every time you change theme.

Who Should Be Doing This: The responsibility of geotagging photos depends on the specific situation and who has access to the necessary tools and information. It’s important to ensure that the geotag data is accurate and consistent to ensure that it is useful for its intended purpose.

What are geotag photos?

Geotagging photos is the process of associating a specific location with a digital image. This is typically done using GPS (Global Positioning System) data that is embedded in the image file. Geotagging can be done using a variety of devices, including smartphones, cameras, and GPS-enabled drones.

When a photo is geotagged, the GPS data is typically embedded in the EXIF (Exchangeable Image File) metadata of the image file. This metadata includes information such as the latitude, longitude, and altitude of the location where the photo was taken. This allows the photo to be displayed on a map or to be used for location-based applications such as travel and tourism, real estate, or marketing.

Geotagging photos can provide valuable context and insights into where the photo was taken and can be used for a variety of purposes, such as creating location-based photo albums, promoting products or services based on location, or tracking the movement of wildlife or weather patterns.

Geotagging photos in WordPress allows you to associate a specific location with your product photos. This can be useful for several purposes:

  1. Location-based marketing: You can use geotagged photos to target customers in specific locations with location-specific marketing campaigns. For example, if you have a product that is particularly popular in a certain city or region, you can use geotagged photos to promote it specifically to customers in that area.
  2. Localization: If you sell products in different regions or countries, you can use geotagged photos to customize your product listings for each location. For example, you could use geotagged photos to show local landmarks or attractions in your product listings, which can help make your products feel more relevant and relatable to customers in that area.
  3. Analytics: By tracking the location data associated with your product photos, you can gain insights into where your customers are coming from, and which regions are most interested in your products. This information can help you make informed decisions about your marketing and sales strategies.

Overall, geotagging photos can help you personalize your product listings and improve your marketing efforts by targeting specific locations and customer demographics.

Execution

How to geotag your photos

1.   Go to Geoimgr website.

2.   Start with uploading a picture you want to geotag (click on the big blue button)

 

3.   Once you upload your photo you should focus on choosing a relevant location for the picture (your business/place location). You can use the provided map (1) or type in coordinates below (2).3

Set a location using the map

4.  While using a map, simply navigate on it with your mouse cursor and use the mouse scroll to zoom in and out. Click on a desert place to place a pin.

5.    When you place the pin, you should see that “Latitude” and “Longitude” values will appear – those are coordinates on the map for the place you selected

Set a location using latitude and longitude.

6.    If you want to pin your location using the exact address, you should go to Google maps. 

7.    Then, here you should type in your desired address: 

8.   Simply start typing your location till it will be displayed on the list and click on it.

 

9.   The pin on google maps will be placed on the address you choose.

 

10.   Right-click on the pin and you can find your latitude and longitude.

11.   Now you can add your coordinates underneath the map Geoimgr tool website and the pin will we placed in that location.

12.   Once you set your location for the picture you should focus on putting “Document Name” and adding “Image Description”.

13.     For this process I took a beautiful picture of my backyard after a snowy day, so let us assume that I have a holiday resort for stay during the winter season.

“Document Name” should shortly represent your business or service intent, while “Image Description” should represent a phrase that potential audience will type in while searching for a place on Google etc. “Image Description” it’s a kind of keyword to find your picture on the web.

14.   Click on the “Write EXIF Tags” button.

15.  The coordinates you put in an earlier step will change to Geotag data.

Graphical user interface Description automatically generated

16. Download your picture

BEFORE

Graphical user interface, application, email Description automatically generated

Graphical user interface, application Description automatically generated

Not Title or Subject

No GPS Data

AFTER

Title and subject added

GPS coordinates added

17.   Congratulations! Your picture is now Geotagged! You can now upload pictures prepared that way to your Google Business profile or to your website. From the SEO-perspective you should upload geotagged pictures on at least following pages of your website:

  • The homepage
  • Your “Contact us” page
  • Your location page
  • Your blog posts
  • Your products in website

 

Conclusion

You’re done! Always remember that Geotagging photos can be a useful way to keep track of the location where a photo was taken. Here are some things to remember when geotagging photos:

  1. Respect privacy: Be mindful of the privacy of individuals and places when geotagging photos. Avoid geotagging photos of private residences, hospitals, schools, or other sensitive locations.
  2. Accuracy: Make sure that the location data you add to a photo is accurate. Inaccurate geotagging can be misleading and potentially harmful, especially when it comes to emergency services.
  3. Be mindful of sharing: Be careful when sharing geotagged photos on social media or other public platforms. It’s important to consider the potential risks associated with sharing your location data with strangers.