How to Connect and add Google Search Console data to Google Analytics 4 in WordPress

Estimated time to execute: 5 to 10 minutes

Aim: The purpose of this SOP is to link Google Search Console and retrieve data from it in Google Analytics, allowing businesses to examine their SEO ranks alongside other analytics data.

Optimal Outcome: Google Search Console data will be available within Google Analytics, allowing you to see your site’s visibility in Google’s search results.

What do you need to start: Google Search Console and Google Analytics must be enabled on your domain to proceed with this SOP.

Why is this SOP Important: The most significant advantage of integrating Google Analytics and Google Search Console is the additional data you can view about organic search traffic in your Google Analytics reports. You will also be able to use Google Analytics reporting tools and view all Google Search Console report data in one location.

When and Where to execute: You will only need to do this once. Preferably, as soon as you’ve enabled Google Search Console and installed Google Analytics on your website.

Who Should Be Doing This: The person responsible for this action is the SEO and/or Analytics at your company.

Google Search Console and Google Analytics

Google Search Console is an online service that allows you to monitor, update, and troubleshoot the visibility of your website in Google Search results. It provides tools and information for confirming that Google can discover and crawl your site, fixing indexing issues and requesting re-indexing of new or updated material, and seeing Google Search traffic data for your site. It also sends notifications when Google detects indexing, spam, or other concerns on your site, and it displays which sites link to your website.

Google Analytics is a wonderful tool for better understanding your consumers and increasing your marketing ROI. It enables you to track your Flash, video, and social networking sites and applications, as well as register an account, apply tracking code, evaluate primary data, set up targets, and calculate your advertising ROI. It may also be used to discover and predict future consumer actions, providing the information you need to take action and optimize your marketing efforts.

By connecting Google Search Console and Google Analytics, businesses gain crucial insights into user behavior. Marketers may utilize this link to observe how people engage with their website, what search queries bring them in, and how their landing pages perform. This information can assist marketers in determining how to optimize their websites for improved performance and user experience. Google has just launched a new tool that integrates Search Console and Analytics data into a single report, making it easier to watch and analyze user activity. This is particularly important for analyzing how visitors search for and traverse a website, and may give more insight into how to optimize it. It may also assist marketers in identifying links between their search queries and Analytics data.

To effectively integrate Google Search Console into Google Analytics, follow the steps below:

Verify Google Search Console.

Link Google Search Console to Google Analytics 4

STEP 1 : Log in to your Google Analytics account, scroll down, and click Admin in the bottom left corner of your dashboard. 

STEP 2 : Scroll down, look for the Search Console linking, and then click it.   

STEP 3 : Click the “Link” button.   

STEP 4 : Choose an existing search console property to link with your Google Analytics 4 property, preferably your WordPress Store’s search console property.

Reminder: Google Search Console and Google Analytics must both be verified site owners of the search console property. 

STEP 5 : You will see a list of search console properties for which you have been verified as the owner. From the list, select one of your WordPress Store’s verified search console properties. Then, click the Confirm button.

Reminder: You can only link one search console property with google analytics.

STEP 6 : Click the Select button to choose a web stream to link with a search console property.

Reminder: Search Console integration applies only to web streams. 

STEP 7 : Select the data stream you want to connect to your search console property.

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STEP 8: Click the Next button. .

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STEP 9 : Click the submit button to approve the connection.   

STEP 10 :  After everything is properly linked, you will see the “Link Made” indicator on your screen.  

STEP 11 :  After closing the window from Step 10, navigate to Reports, Acquisition, and Acquisition Overview. 

STEP 12 : Two additional tiles will now appear at the bottom of your dashboard. The first is Google Organic Search Traffic, while the second is Google Organic Search Queries. 

Bonus Tips: If you want to get a more thorough result, click the link at the bottom of each tile.

STEP 13 : Congratulations! You’ve now successfully linked Google Analytics to your Google Search Console account. You can track your WordPress website traffic to observe how users engage with it, what keywords brought them there, and how effective their landing pages perform.

Conclusion

You’re done! Keep in mind that Google Search Console and Google Analytics integration provide businesses with invaluable information about user activities. Marketers may use this link to measure user activity on their website, the keyword searches that lead customers to your website, and the performance of their landing pages.

Execution Checklist:

• • • Log in to your Google Analytics account.
    • Choose an existing search console property to link with your Google Analytics 4 property, preferably your WordPress Store’s search console property
  •    Choose a web stream to link with a search console property and click the submit button to approve the connection