Identify and Fix Duplicate Content in Shopify

Aim: This process aims to identify and fix duplicate contents which can negatively impact SEO performance of your Shopify Store.

Optimal Outcome: The major outcome of this process is to eliminate duplicate content in Shopify which enhance SEO performance.

What do you need to start: You must have a Shopify account to start this process.

Why is this SOP Important: In order to improve search engine rankings, website exposure, and website traffic, duplicate content problems in the retail industry must be fixed. Enhancing user experience and raising consumer satisfaction are also essential.

When and Where to execute: For the upkeep and management of the listed products, this operation must be carried out either each time a fresh batch of items is uploaded or once a month.

Who Should Be Doing This: The shop manager, SEO account representative, or store owner should perform this task.

What is Duplicate Content?

Duplicate content in Shopify refers to the situation where two or more pages on your Shopify store have the same or very similar content. This can happen for several reasons, such as:

• Using the same product descriptions across multiple product pages
• Creating multiple versions of the same page with different URLs
• Using the same content on multiple collection pages
• Using the same content in multiple blog posts
• Using manufacturer descriptions for products without editing or adding unique content

Duplicate content can negatively impact your store’s SEO efforts, as search engines may have difficulty determining which page is the original source of the content. This can result in lower search engine rankings and reduced visibility for your store.

To avoid duplicate content issues in Shopify, it’s important to create unique and valuable content for each page on your store. This can involve writing unique product descriptions, creating unique collection pages, and adding original content to blog posts. You can also use canonical tags and 301 redirects to consolidate page authority and avoid duplicate content issues.

Execution

Identify Duplicate Content in Shopify

1. Access your Shopify Products list and make sure you are on the ‘All Products’ page.
2. Choose ‘Duplicate Values.’
3. Selecting ‘OK’ in the Duplicate value pop up box displays the Duplicate content.

4.Log in to your Shopify Store.

5. Click on Online Store, then Select Themes

6. Click Edit Code.

7. Navigate to the product grid item liquid file.

8. This will change the item links on the category pages to point directly to the actual product page.

9. Click Save.

10. Congratulations. All your internal links and image links will point directly to the actual product page.

Conclusion

You’re done! Always remember that finding and fixing duplicate content in Shopify is important for several reasons:

1. Avoid search engine penalties: Duplicate content can lead to search engine penalties, resulting in lower search engine rankings and reduced visibility for your Shopify store. By finding and fixing duplicate content, you can avoid these penalties and improve your store’s SEO performance.
2. Improve user experience: Duplicate content can confuse and frustrate users, as they may find it difficult to determine which page is the original source of the content. By creating unique and valuable content for each page on your store, you can improve the user experience and reduce the bounce rate of your pages.
3. Increase page authority: By consolidating page authority through canonical tags and 301 redirects, you can improve the search engine rankings and visibility of your most important pages. This can help to drive more traffic and revenue to your Shopify store.
4. Stand out from competitors: Creating unique and valuable content can help your Shopify store stand out from competitors and establish your brand as a trusted source of information in your industry.