Make SEO Audit Report

Estimated time to execute: 30min to 1 Hour

Aim: To evaluate and enhance the on-page and technical aspects of a website for improved search engine ranking and user experience.

Optimal Outcome: The main outcome of this process is a successful E-A-T optimization for Shopify which ensure content is enhanced for search engine rankings while providing valuable information to potential customers.

What do you need to start: 

1. Access to the Website: Ensure you have access to the website or content management system (CMS) where changes can be made.
2. SEO Tools: Have access to SEO tools such as Google Analytics, Google Search Console, SEO analysis tools (e.g., SEMrush, Ahrefs), and website auditing tools ( Screaming Frog ).

Why is this SOP Important: SEO Audit Report Give you the Step to Step Direction to do SEO on a Website.

When and Where to execute: Every time when you Resolve an Error or Complete Your Audit Task.

Who Should Be Doing This:  The Person who responsible for SEO Marketing.

What is SEO Audit Report ?

An SEO Audit Report is a comprehensive document that outlines the findings, analysis, and recommendations related to the search engine optimization (SEO) of a website. It is a critical tool for website owners, digital marketers, and SEO professionals to assess the current state of a website’s SEO performance and identify areas that need improvement. The report typically covers both on-page and technical aspects of SEO and serves as a roadmap for optimizing the website to rank better in search engine results pages (SERPs).

Execution

Step 1: Initial Website Analysis

1. Website Overview

• • Document the website’s URL and its primary purpose.

  • Identify the target audience and goals.

2. Keyword Analysis

• • List primary and secondary keywords related to the website’s content.

Step 2: On-Page SEO Audit

     Content Analysis

• Evaluate the quality, relevance, and uniqueness of existing content.
• Check for keyword usage in titles, headings, and body text.
• Ensure content is structured for readability

2. Meta Tags

• • Review and optimize title tags and meta descriptions for keyword relevance.
  • Ensure each page has unique and compelling meta tags.

Title Tag :

Meta Description :

3. Images and Multimedia

• • Optimize images for size and performance.
  • Add descriptive alt text to images for accessibility and SEO.

4. Internal Linking

• • Check for internal links to relevant pages within the website.
  • Ensure anchor text is descriptive and optimized.

5. URL Structure

• • Verify clean and descriptive URL structures.
  • Implement 301 redirects for broken or outdated URLs.
    
    

Step 3 :  Technical SEO Audit

    Site Speed

• Use website auditing tools and Google PageSpeed Insights to assess loading times.
• Optimize images, scripts, and CSS for faster load times.

2.  Crawlability

• • Use Google Search Console to identify crawl errors.
  • Submit an XML sitemap and monitor indexation.

3. SSL Certificate

• Confirm that the site has an SSL certificate for secure browsing.

4. XML Sitemap

• Ensure an XML sitemap is generated and submitted to search engines.

5. Robots.txt File

• Review the robots.txt file to control search engine crawling.

6. Structured Data

• Implement schema markup for enhanced search results (e.g., business information, articles, events).

7. 404 Errors

• Implement schema markup for enhanced search results (e.g., business information, articles, events).

Step 4 :  Report Compilation

 Documentation

• • Create a detailed report outlining all findings and recommendations.
  • Include before-and-after scenarios where relevant.

Finding All Another Errors / Recommendations Also:

Make Audit Report Using Ms  Excel / Word :

2.  Prioritization

• • Prioritize tasks based on their potential impact on SEO

3.  Action Plan

• • Develop an action plan for implementing necessary changes.

Step 5: Implementation and Follow-Up

1. Execute Changes
   • Implement the action plan, making necessary adjustments on the website.
2. Monitoring
   • Regularly monitor website performance, rankings, and traffic.
   • Continue to fine-tune SEO strategies based on data.

Step 6: Review and Repeat

1. Periodically repeat the SEO audit to ensure the website’s optimization is up to date with the latest SEO best practices and search engine algorithm changes.

Conclusion

By following this SOP, you can systematically conduct an On-Page and Technical SEO Audit for a website, leading to improved search engine visibility and user experience. Remember that SEO is an ongoing process, and regular audits are crucial for maintaining and enhancing your website’s performance.