Making On Page Strategy

 Aim: To outline the process of creating a keyword mapping strategy to optimize web pages based on finalized keywords, improving on-page SEO and user experience..

Optimal Outcome: The main outcome of this process is a successful Design and Map you On-page strategy.

What do you need to start:

  • Finalize Keyword 
  • Little Knowledge About On Page Elements.

Why is this SOP Important: Keyword Mapping helps you in ranking and find accurate customer for your website.

When and Where to execute: Every Time when you create content.

Who Should Be Doing This: The Person who responsible for SEO Marketing.

Execution

Step 1: Review Finalized Keyword List

  • Refer to the finalized keyword strategy document.
  • Ensure that the list of selected keywords is comprehensive and aligned with business objectives.

Step 2: Identify Relevant Landing Pages and Apply Cool Rule

  • List the web pages on your website that are relevant to the selected keywords.
  • Each keyword should have a corresponding landing page.

Step 3: Assign Primary Keywords

  • Match each landing page with a primary keyword.
  • The primary keyword should be the most relevant keyword for that page.

Step 4: Identify Secondary Keywords

  • Assign secondary keywords (related terms or synonyms) to each landing page.
  • Secondary keywords provide additional context and optimization opportunities.

Step 5: Plan to Optimize Meta Titles and Descriptions

  • Create unique and SEO-friendly meta titles and meta descriptions for each landing page.
  • Incorporate the primary keyword and relevant secondary keywords.
  • Ensure meta titles and descriptions are within character limits.

Step 6: Content Optimization

  • Review existing content on each landing page.
  • Optimize content by incorporating primary and secondary keywords naturally.
  • Focus on user experience, ensuring content is informative and engaging.

Step 7: Header Tags (H1, H2, H3, etc.)

  • Utilize header tags to structure content and guide readers.
  • Incorporate primary and secondary keywords in relevant header tags.
  • Maintain a logical hierarchy for headers.

Step 8: URL Structure

  • Ensure the URL structure of each landing page is clean and reflects the topic.
  • Incorporate the primary keyword into the page’s URL.

Step 9: Internal Linking

  • Implement internal links from relevant pages to the landing page.
  • Use anchor text that includes keywords to improve navigation and SEO.

Step 10: Image Optimization

  • Optimize images on the landing page with descriptive alt text.
  • Use filenames that include keywords when saving images.

Step 11: Schema Markup (Optional)

  • Consider implementing schema markup to provide search engines with additional context about the content.
  • Use appropriate schema types, such as Article, Product, or Local Business.

Step 12: Monitor and Test

  • Regularly monitor the performance of landing pages in search results.
  • Make adjustments to keyword mapping and on-page elements based on performance data.

 

Step 13: Documentation

  • Maintain detailed records of keyword mapping assignments and optimizations.
  • Keep track of changes and their impact on SEO and user engagement.

 Conclusion 

By following this SOP, you can effectively map keywords to landing pages, optimize on-page elements, and improve the overall SEO of your website, leading to higher search engine rankings and a better user experience for your visitors