Identify & Fix Content Cannibalization Issues in WordPress

  • February 20, 2025
  • 0

Identify & Fix Content Cannibalization Issues in WordPress

Estimated time to execute: 20 to 25 minutes

Aim: To improve on-page SEO and user navigation by adding internal links to WordPress content using the Elementor page builder..

Optimal Outcome: The main outcome of this process is a successful Checking a website is eligible for SEO or Not.
What do you need to start:

  • Access to a WordPress website with Elementor installed.
  • Relevant content to link within your website.

Why is this SOP Important: It helps search engines understand the structure and hierarchy of your website and Also Page Rank Score. 

When and Where to execute: every time when you create new Content or Page.

Who Should Be Doing This: The Person who responsible for SEO Marketing.

What is Internal Linking?

Internal linking is the practice of creating hyperlinks between pages on the same website. This is in contrast to external linking, which is the practice of creating hyperlinks to pages on other websites.

Internal linking is important for a number of reasons:

  • It helps users navigate your website and find the information they are looking for.
  • It helps search engines understand the structure and hierarchy of your website, and index all of your pages.
  • It helps distribute PageRank (a measure of a page’s importance) throughout your website, which can improve your search engine rankings.

There are a number of different types of internal links, including:

 

  • Contextual links: These links are placed within the body of your content and point to related pages on your website. For example, you might link to a product page from a blog post about that product.
  • Navigational links: These links are typically placed in the header, footer, or sidebar of your website and provide users with a way to navigate to the main sections of your site. For example, you might have a link to your “About” page in your header.
  • Supplemental links: These links are used to provide additional information or resources to users. For example, you might have a link to a glossary page from a blog post that uses a lot of technical terms.

Exection

Content Audit:

  • Start by conducting a content audit to identify the existing and potential pages and posts that can benefit from internal links. Determine which keywords or phrases you want to target.

Access Elementor:

  • Log in to your WordPress admin dashboard.

  • Open the page or post you want to edit using Elementor.

  • Edit With “Elementor”

Select Text Block:

  • Identify the text block or section where you want to insert the internal link.

Highlight Anchor Text:

  • Select the text within the text block that you want to use as anchor text for your internal link.

2.  Add Link:

  • Click the “Insert Link” button in the Elementor text editor. It typically looks like a chain-link icon.

3.  Choose URL:

  • In the link dialog box, choose “Or link to existing content.”
  • Begin typing the title of the page or post you want to link to. WordPress will display matching results.
  • Select the appropriate page or post from the list.

4.  Open in New Tab (Optional):

  • If you want the link to open in a new browser tab, check the “Open link in a new tab” option.

5.  Apply Link:

  • Click the “Apply” or “Insert” button to add the internal link.

6.  Test the Link:

  • It’s essential to verify that the link is working correctly. Click on the anchor text to ensure it directs visitors to the intended page.

7.  Repeat for Other Internal Links: 

  • Continue this process for all relevant internal links within the content.

8.  Ensure Relevance:

  • Make sure that your internal links are contextually relevant to the content and provide value to the user.

9.  Review and Save:

  • Carefully review your changes and ensure that all internal links are correctly placed.
  • Click “Update” or “Save” to save your changes to the page or post.

10. Monitor and Maintain:

  • Periodically review and update your internal links to ensure they remain relevant and functional.

Completion

By following this SOP, you can effectively add internal links to your WordPress content using the Elementor page builder. This not only enhances on-page SEO but also improves user navigation and engagement on your website.